---
title: "Industry & Regulatory Update: Where Compliance Risk Is Heading"
description: Get the latest marketing compliance industry update from former CFPB Chief of Staff Bryce McNitt on state enforcement, lending laws, AI regulation, and emerging compliance risks.
image: https://events.performline.com/hubfs/Webinar%20feature%20image.png
---
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# Industry & Regulatory Update: Where Compliance Risk Is Heading
Get a firsthand look at the shifting regulatory landscape from Bryce McNitt, former CFPB Chief of Staff for the Office of Markets.
Discover how state AG enforcement, evolving lending laws, and emerging AI regulations are reshaping compliance—and what marketing and compliance leaders should prepare for next.
### Request Access
Where Is Consumer-Finance Risk Heading Next?
## Federal deregulation didn't lower compliance risk. It relocated it to the states.
Bryce McNitt, former Chief of Staff of the Office of Markets at the CFPB, will cover a fast, pointed briefing on where consumer-finance risk is actually heading for marketing and compliance leaders. Drawing on his firsthand view of how the Bureau operates, Bryce will unpack the return of junk-fee and affordability politics at the state and local level, the migration of enforcement from the CFPB to state AGs, how states are applying traditional lending laws to innovative products, and the emerging patchwork of state AI regulation, with a look at the trends shaping the year ahead.
**What you'll take away:**
- Why state AGs and former CFPB staff are stepping in as federal enforcement slows
- What the 2026 midterm results could mean for state consumer protection and the CFPB
- How Colorado’s DIDMCA opt-out and the end of Chevron deference are reshaping preemption
- How states are applying existing lending laws to new financial products
- The three emerging models of state AI regulation, and the AI steering risks they don’t yet address
- Why decisions made today could face a future look-back, and what to document now
Meet our experts
## Speakers
[Connect With Me on LinkedIn](https://www.linkedin.com/in/brycemcnitt/)
## Bryce McNitt
### Director of State Government Affairs, Payactiv
###### \[ Read Bio \]
Bryce McNitt is a Director of State Government Affairs at Payactiv. Previously, he served as Chief of Staff of the Office of Markets at the Consumer Financial Protection Bureau (CFPB). As a senior leader at CFPB, Bryce led policy strategy, operations, and industry engagement across a large swath of consumer financial product and service markets including fintech lending and consumer debt distress.
[Connect With Me on LinkedIn](https://www.linkedin.com/in/ashley-cianci/)
## Ashley Cianci
### VP, Revenue Strategy & Operations
###### \[ Read Bio \]
Ashley is a revenue and go-to-market strategy leader specializing in compliance-driven growth for financial institutions. She works with enterprise teams to identify systemic marketing risk, align cross-functional oversight, and scale compliant growth in complex regulatory environments.
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